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Right Time Engagement: Turning Relevant Social Media Moments into Meaningful Opportunities

by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description

Catherine Merritt Account Director, Olson @CathMerritt Learn how Oscar Mayer, The Belize Tourism Board, and other brands are defining and approaching Right Time Engagement (vs. #RTM). Examples will include how brands act in situations when opportunities occur (whether...

Listening to Social Signals and Shares to Adjust Content Marketing Campaigns

by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description

David Rohror Sr. SEO Strategist, Covario   Find out how campmor.com listens to social signals such as Tweets, Likes, Pins and +1’s to adjust their content strategy. You’ll learn how you can leverage your own articles or those of your competitors to improve your...

Top Low Cost and no Cost Social Media Measurement Tools

by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description

Barb Rozgonyi Principal, Cory West Media @WiredPRWorks What are the best tools to monitor, track and measure social media and corporate communications? From social media to media relations, you’ll learn popular measurement tools and discuss best practices for...

Leveraging Competitive Intel to Beat your Rivals

by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description

Jon Morris Founder and CEO, Rise Interactive @JonBMorris Marketers need to constantly monitor and measure their competitors and their online strategies before they can effectively convert tweets into customers. Adding competitive intelligence to your social media...

Insider Insights from an Expert Online Marketer

by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description

Rebecca Adolf Sr. Designer, Impact Networking @ImpactMyBiz Learn tips and tricks from seasoned online marketer, Rebecca Adolf as she walks through live case studies demonstrating how to analyze a brand’s social media presence and website interface.  The analysis will...

Social Media & PR Monitoring & Measurement Summit Agenda*

by Hope Bertram | Sep 29, 2013 | Uncategorized

Session Descriptions  9:00 am – 9:45 am Registration & Networking 9:45 am -10:00 am Welcome 10:00 am – 10:30 am Measuring Influence, Finding the Right Bloggers and Measuring Success Tim Bay, VP, Digital Marketing, Wilton (Session Description) 10:30 am – 11:00 am...
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