Sr. Designer, Impact Networking
Learn tips and tricks from seasoned online marketer, Rebecca Adolf as she walks through live case studies demonstrating how to analyze a brand’s social media presence and website interface. The analysis will include how to discover weaknesses and potential areas to maximize.
This session will include the latest tactics for making sure traffic driven to your website from social media converts to leads. Tools such as heat maps, A/B testing and Custom Google Analytic Dashboards, demonstrated using real life client examples.
You’ll walk away with a better understand of online tools and reports that can help give greater insight into your brand’s online presence and target audience to create qualified leads and how to use your expertise and knowledge to find unique opportunities by looking at your brand from a different perspective.
You’ll also learn how to maximize a website’s effectiveness across multiple desktop and mobile platforms.