Barb Rozgonyi
Principal, Cory West Media

What are the best tools to monitor, track and measure social media and corporate communications? From social media to media relations, you’ll learn popular measurement tools and discuss best practices for measuring social media engagement and online public relations.

Barb will share her favorite must use no-cost and low-cost tools and lead an interactive discussion on platforms and uses, best tools and solutions.

You’ll learn about tools that:

  • Monitor your Facebook, Google+ and Twitter from one dashboard
  • Send alerts every time your brand is mentioned online so you can respond quickly
  • Identify activities, content and other online triggers that send the most traffic to your site
  • Track traditional and digital media mentions of your products and services, including sentiment and share of voice
  • Identify demographics and preferences for your online audiences