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The Art and Science of Delicious Content (Dana Shank, Kraft)

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video: Every good marketer knows that content is king. Dana Shank, Associate Director at Kraft will show us how Kraft continues to prove the theory true time after time. She’ll share case studies regarding how Kraft’s top brands reach and sell...

Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video: United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that...

Using Pinterest strategically to meet brand objectives – How to choose the right tactic (Megan West, ConAgra)

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video:

13 Ways to Make Something Go Viral Colleen Callinan BuzzFeed

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Do you know which “Friends” character is your soul mate or which fashion decade you belong in? If you do, chances are, you know all about BuzzFeed, the news and entertainment company designed for the social web.  Colleen Callinan, Sales Director at BuzzFeed will give...

The Evolution of Threadless’ Valentine’s Day Pinterest Contests, Jess Hanebury , Threadless

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video:

The Heartbleed Bug: What you need to know to protect your personal data

by Hope Bertram | Apr 11, 2014 | Blog

By now, you’ve likely heard of the Heartbleed bug, a bug that created vulnerability in encryption programs that typically protect data you enter online such as user name, passwords and credit card information. This epic flaw which was found by a security...
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