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Slideshow Presentation: Video:

Every good marketer knows that content is king. Dana Shank, Associate Director at Kraft will show us how Kraft continues to prove the theory true time after time. She’ll share case studies regarding how Kraft’s top brands reach and sell to millions of fans and followers of their various marketing channels through delectable recipes, news items advertising and more. She’ll also provide insight on the importance of measuring results and creating a test and learn environment to insure ROI goals are met.