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EVENT: Tuesday, June 17th Building a Buzz on a Budget

by Hope Bertram | May 28, 2014 | Uncategorized

Whether you are a marketer for a solo shop or a mega brand, everyone is always keeping their eye on the bottom line.  If you’re looking for ways to make a big splash for a little cash, you’ll want to make sure to get to Building a Buzz on a Budget....

The Insider’s Social TV Strategy (Bryan Moore, The Insider)

by Hope Bertram | May 27, 2014 | 2014 Social Media Masters Summit Presentations

Hilleary Wright, The Clorox Company: Online Gaming – Liquid Plumr’s Clog Culprits Game is a Big Win

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video: Liquid Plumr’s Clog Culprits game set out to educate female consumers who are family-oriented DIYers about the ins and outs of various types of clogged pipes in a fun, interactive way. What’s usually a pain point, turned into fun and...

Beyond the Pharrell Tweet – How Arby’s Social Media Manager Grew Their Social Media Following (Josh Martin, Arby’s)

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video: A well timed tweet is a powerful thing, made even stronger by a large, loyal following. Find out how Arby’s Social Media Manager, Josh Martin grew Arby’s social community from 40,000 Facebook fans and 2,500 Twitter followers to a loyal,...

Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life Foods)

by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations

Slideshow Presentation: Video: In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry....
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