Whether you are a marketer for a solo shop or a mega brand, everyone is always keeping their eye on the bottom line. If you’re looking for ways to make a big splash for a little cash, you’ll want to make sure to get to Building a Buzz on a Budget.
You’ll hear from three marketing pros who will share their brand’s personal success stories:
- Jessica Zweig, Cheeky Chicago (Creating a Buzz through the power of human connection and the power of networking)
- Daniela A. Bolzmann, WeDeliver (Starting a buzz from scratch)
- Melissa Pierce, @MelissaPierce (Creating successful crowdfunding campaigns)
7:45 pm – 8:15 pm wrap-up
As Co-Founder and Director of Sales and Marketing for CheekyChicago, Jessica is in charge of facilitating new sales leads, managing existing advertising campaigns, customizing sponsorship packages, writing proposals, closing sales and building long term client relationships. She is also the Key Event Director and leads the planning, marketing, branding and promotions behind all of CheekyChicago’s monthly events. In five years, Jessica has turned a mailing list of zero into 25,000 and has branded Cheeky events as the most highly anticipated of the year through effective marketing and networking. Jessica has built strategic relationships and partnerships to help ensure the success of the CheekyChicago brand and its events as a whole. The relationships she has built within the media, public relations and event industry fields have been instrumental to Cheeky’s success. These affiliations include some of the most recognized local and national brands: DIAGEO North America, MillerCoors, VitaminWater, Rockit Ranch Productions, Exhale Spa, Bloomingdales, Lettuce Entertain You Enterprises, Saks Fifth Avenue, CS Magazine, David Barton Gym, Shedd Aquarium, ULTA, Park Hyatt Chicago and much more. Jessica also brands, develops and expedites each Cheeky event. She writes content for all sections on CheekyChicago and oversees the creative direction and strategy for all of Cheeky’s social media efforts. She has contributed for NBC 5’s digital station covering fashion, nightlife and food. Jessica worked as the Social Community Manager for Skinnygirl Cocktails’ Facebook and Twitter as an independent strategy consultant and helped grow the brand’s FB from 400k to 800k in less than 12 months. In 2014, Jessica will launch her personal blog, JessicaZweig.com in conjunction with her Marketing & PR Creative Consulting Firm: The SimplyBe Agency. Jessica consults brands, businesses and entrepreneurs on positioning, messaging and leveraging their uniqueness to connect with their target niche and generate great return.
Co-Founder and CMO at WeDeliver
Daniela, an entrepreneur with expertise in community development, was head of Product Marketing at edtech startup, SymbalooEDU. She helped launch their US product and grew their community to 200k+ engaged educators worldwide. A graduate of the Miyahlo School of Business at CSUF and Founder of SocialSkoop, a digital marketing agency consulting 200+ restaurants & retailers in California. As CoFounder and CMO at WeDeliver she uses her powers to help businesses of Chicago connect with the local community through delivery. She is in the TechStars class of ‘2014 and also serves on the council for Ms.Tech, a group dedicated to helping women entrepreneurs gain access to the resources they need most.
Melissa Pierce is an American entrepreneur and documentary filmmaker. She was the Chief Operating Officer of the technofashion startup Everpurse. She previously filmed the documentary Life in Perpetual Beta, and runs technology and leadership events. She is based in Chicago, Illinois.
Pierce was working as a life coach in 2008 when she began filming Life in Perpetual Beta, a documentary about the changing nature of life and passion in a technological era. The creation process was shared online, and all aspects of the film were crowdsourced: whom to interview, what to ask, how to put together a crew and how to pay for production.
Melissa’s latest venture, Born with Curiosity, the Grace Hopper Documentary is being funded through an Indiegogo campaign. She previously ran three other successful crowdfunding campaigns to fund other projects.