Slideshow Presentation:Video:

A well timed tweet is a powerful thing, made even stronger by a large, loyal following. Find out how Arby’s Social Media Manager, Josh Martin grew Arby’s social community from 40,000 Facebook fans and 2,500 Twitter followers to a loyal, engaged audience of over 2.5 million Facebook fans and over 217,000 Twitter followers since coming on board on 2010.

He’ll also share how he used stellar listening skills to send off a Tweet that created a gigantic buzz for Arby’s during the 2014 Grammy Awards.