Session Descriptions 

9:00 am – 9:45 am
Registration & Networking
9:45 am -10:00 am
Welcome
10:00 am – 10:30 am
Measuring Influence, Finding the Right Bloggers and Measuring Success
Tim Bay, VP, Digital Marketing, Wilton (Session Description)
Social Media and PR Measurement and Monitoring Summit Speaker Tim Bay, VP Digital Marketing, Wilton
10:30 am – 11:00 am
Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy  (Session Description)
Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo
Lauren Ressel, Digital Innovation Analyst, PepsiCo
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11:00 am– 11:30 am
Break
11:30 am – 12:00 pm
Right Time Engagement:  Turning Relevant Social Media Moments into Meaningful Opportunities (session description)
Catherine Merritt, Account Director, Olson
digital megaphone social media and pr measurement summit speaker Olson Social Media and PR Measurment Case Study Oscar Mayer belize_logo
12:00 pm – 12:30 pm
Insider Insights from an Expert Online Marketer (session description)
Rebecca Adolf, Sr. Designer & Online Marketer, Impact Networking
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12:30 pm – 1:30 pm
Lunch**

1:00 pm – 1:30 pm Healthy eating lunch and learn sponsored by My Fit Foods

1:30 pm – 2:00 pm
Leveraging Competitive intel to Beat your Competition (session description)
Jon Morris, Founder and CEO, Rise Interactive
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2:00 pm – 2:30 pm
Low Cost and no Cost Social Media Measurement Tools (session description)
Barb Rozgonyi, Principal, Cory West Media
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2:30 pm – 3:00 pm
Break
3:00 pm – 3:15 pm
15 Social Media Secrets in 15 Minutes
Jeff Willinger, Director of Collaboration, Rightpoint
RightPoint-logo
3:15 – 3:45 pm
Leveraging Social Signals and Shares to Adjust Content Marketing Campaigns
David Rohror, Sr. SEO Strategist, Covario
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 3:45 pm – 4:00 pm Wrap-up

*Speakers and session times subject to change

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