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Q and A with Healthcare Marketing Summit Speakers Kimberly Middleton and Scott McLauchlan from PatientPoint

by Hope Bertram | Oct 26, 2018 | Blog

Point of Care marketing is the best way to get in front of consumers at the exact moment they are looking for critical information.  We are so thrilled that Kimberly Middleton and Scott McLauchlan from PatientPoint, a leader in POC marketing will be sharing how to...

Q & A with Healthcare Marketing Summit Keynote Tracy Yedlin, Sr. Manager, Multi-Channel Marketing, Takeda Pharmaceuticals

by Hope Bertram | Oct 10, 2018 | Blog

Tracy Yedlin, Sr. Manager, Multi-Channel Marketing ~ Neuroscience at Takeda Pharmaceuticals is an expert in digital marketing for pharma marketers. She started her career on the agency side before she transitioned to the client side.  She has an impressive background...

Q & A with Healthcare Marketing Summit Keynote Kary McIlwain – CMO Lurie Children’s Hospital

by Hope Bertram | Oct 4, 2018 | Blog

Do you remember the young heart patient who warmed hearts around the world with her Kiki Challenge from her wheelchair in the hospital followed by a visit from Drake? There was more to creating the viral hit than just posting a video and rolling the dice.  Kary...

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