Leslie Marshall, Head of Experiential Marketing at Morningstar, will discuss the trends fueling the growth of augmented reality and virtual reality and how to incorporate these technologies in to brand experiences, education programs and Expos.

Walgreen’s Feel More Like You Service™ service features pharmacists and beauty consultants who are specially trained to help people better manage internal and visible side effects from cancer treatment.

This impactful service was designed to help men and women going through treatment for any type of cancer to look and feel more like themselves, helping to boost their mood and confidence.

Walgreen team members, Erika Grinius, Senior Manager, Digital Marketing Strategy and Karen Ferguson, Sr Marketing Manager will share the insights that lead to the service as well as an inside look at the award-winning marketing campaign, Battle Beautifully™, that supported this valuable service.

Learn about the evolution of video in healthcare marketing, and what you need to know to capture consumers’ attention in an increasingly competitive marketplace.

Brand Black, Sr. Client Partner at Google will share the latest industry best practices for healthcare marketers including.

• How to capture people’s attention where they are, when they are looking for your information
• How to tell a long story in a micro-moment and how to grab viewers attention in a short time span
• How to create a mobile-friendly video and why a mobile strategy is critical to your success
• Case studies that demonstrate masterful targeting and creativity from both inside and outside the healthcare industry

Culture is a powerful force that can drive employee engagement, external communications, enhanced customer experience and impactful, mission driven marketing programs.   During this session, Jacque Patterson, EVP, August Jackson, will show you how to create a culture that aligns with your organization’s purpose.

Jacque will define and describe purpose and share a tool that you can use with your team to articulate your organization’s purpose and create shared alignment.

Next, you’ll learn how to leverage August Jackson’s proprietary culture framework to drive important organizational dialogues related to rallying your team around a purpose and creating impactful external communications and marketing programs.

Lastly, you’ll learn how culture comes to life through stories, symbols and rituals and see examples of interesting and innovative activations that have had measurable impact on culture and bottom line.

Learn how a panel of brand marketers have developed an internal culture aligned with a corporate purpose and how they’ve leveraged culture to drive their branding and marketing efforts.