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Agenda – Thursday, March 12th, 2020*

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9:00am – 9:50am

Registration, Networking and Breakfast

Register, network and enjoy breakfast to help fuel up before a busy day! Thanks to our breakfast host, Corner Bakery Cafe
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9:50 am – 10:00 am

Welcome

Hope Bertram, Founder, Digital Megaphone

 

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10:00 am - 10:30 am

Using AR & VR to Create Unforgettable Experiences

Leslie Marshall, Head of Experiential Marketing, Morningstar

Leslie Marshall, Head of Experiential Marketing at Morningstar, will discuss the trends fueling
Leslie Marshall, Head of Experiential Marketing at Morningstar, will discuss the trends fueling the growth of augmented reality and virtual reality and how to incorporate these technologies in to brand experiences, education programs and Expos.
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10:30 am - 11:10 am

CASE STUDY: Battle Beautifully™ – Walgreens Cancer Support Marketing Campaign

Erika Grinius, Sr. Manager, Digital Marketing, Walgreens
Rachel Burch, Brand Marketing, Specialty Pharmacy, Walgreens

Walgreen’s Feel More Like You Service™ service features pharmacists and beauty consultants who are specially trained to help

Walgreen’s Feel More Like You Service™ service features pharmacists and beauty consultants who are specially trained to help people better manage internal and visible side effects from cancer treatment.

 This impactful service was designed to help men and women going through treatment for any type of cancer to look and feel more like themselves, helping to boost their mood and confidence.

Walgreen team members, Erika Grinius and Rachel Burch will share the insights that lead to the service as well as an inside look at the award-winning marketing campaign, Battle Beautifully™, that supported this valuable service.

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11:10 am - 11:40 am

AM BREAK

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11:40 am - 12:00 pm

Purpose Driven Culture and Marketing

Jacque Patterson, EVP, August Jackson

Culture is a powerful force that can drive employee engagement, external communications, enhanced customer experience and
Culture is a powerful force that can drive employee engagement, external communications, enhanced customer experience and impactful, mission driven marketing programs.   During this session, Jacque Patterson, EVP, August Jackson, will show you how to create a culture that aligns with your organization’s purpose.

Jacque will define and describe purpose and share a tool that you can use with your team to articulate your organization’s purpose and create shared alignment.

Next, you’ll learn how to leverage August Jackson’s proprietary culture framework to drive important organizational dialogues related to rallying your team around a purpose and creating impactful external communications and marketing programs.

Lastly, you’ll learn how culture comes to life through stories, symbols and rituals and see examples of interesting and innovative activations that have had measurable impact on culture and bottom line.

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12:00 pm - 12:30 pm

Fireside Chat: Purpose-driven Culture and Marketing in Action

Jacque Patterson, EVP, August Jackson
Lisa Smith, Marketing Leader, IBM Watson

Learn how a panel of brand marketers have developed an internal culture aligned with a corporate purpose and how they’ve leveraged culture to drive their branding and marketing efforts.

Learn how a Marketing Leader has developed an internal culture aligned with a corporate purpose and how she leveraged culture to drive branding and marketing efforts.

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12:30 pm - 1:30 pm

LUNCH

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1:30 pm - 2:20 pm

Tales from the Trenches 

Lindsay Hilbelink, Senior Product Marketing Manager, Omron Healthcare
Alicia Juarez, Digital Program Manager, Abbott
Joanna Hussey, VP Digital, Edelman
Brendan Babar, Creative Director, Java Culture (moderator) 

Learn how top healthcare marketers are leveraging traditional channels and adopting the latest digital trends in this fast-paced session that will cover a range of healthcare marketing topics.
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2:20 pm - 2:50 pm

10 Human Truths from 3,400 hours of UX Research

Sandy Marsico, Founder and CEO, Sandstorm

Online user experience is the journey a customer takes when discovering new products or reaching back out to trusted favorites and the moments of satisfaction and pain they experience along the way. User research and usability testing (learning to see through users' eyes) can be a game changer not only for customers but also for the brands serving them. From over 3,400 in-depth user interviews and usability studies, Sandstorm has distilled decades' worth of research into 10 Human Truths from which every brand can learn and apply to their customers’ digital experiences.
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2:50 pm - 3:10 pm

PM BREAK

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3:10 pm - 3:40 pm

IBM Watson Health – Developing Client Advocates

Meredith Hilt, Marketing Leader
Lisa Smith, Marketing Leader
How do you cultivate and make good use of customer success stories? How do you develop and deliver compelling thought leadership? Hear from IBM Watson Health leaders on how they engage clients to become advocates and on the value of thought leadership throughout the customer journey.
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3:40 pm - 4:00 pm

Fireside Chat: 
Sarah Dickinson, Division President, Medline

Session times, topics and speakers subject to change