Agenda – Thursday, March 12th, 2020*
9:00am – 9:50am
Registration, Networking and Breakfast
Register, network and enjoy breakfast to help fuel up before a busy day! Thanks to our breakfast host, Corner Bakery Cafe
9:50 am – 10:00 am
Hope Bertram, Founder, Digital Megaphone
10:00 am - 10:30 am
Using AR & VR to Create Unforgettable Experiences
Leslie Marshall, Head of Experiential Marketing, Morningstar
Leslie Marshall, Head of Experiential Marketing at Morningstar, will discuss the trends fueling
10:30 am - 11:10 am
CASE STUDY: Battle Beautifully™ – Walgreens Cancer Support? Marketing Campaign
Erika Grinius, Sr. Manager, Digital Marketing, Walgreens
Rachel Burch, Brand Marketing, Specialty Pharmacy, Walgreens
Walgreen’s Feel More Like You Service™ service features pharmacists and beauty consultants who are specially trained to help
This impactful service was designed to help men and women going through treatment for any type of cancer to look and feel more like themselves, helping to boost their mood and confidence.
Walgreen team members, Erika Grinius, Senior Manager, Digital Marketing Strategy and Karen Ferguson, Sr Marketing Manager will share the insights that lead to the service as well as an inside look at the award-winning marketing campaign, Battle Beautifully™, that supported this valuable service.
11:10 am - 11:30 am
11:30 am - 12:00 pm
The Evolution of Video in Healthcare Marketing
Brad Black, Sr. Client Partner, Google
Learn about the evolution of video in healthcare marketing, and what you need to know to
Brand Black, Sr. Client Partner at Google will share the latest industry best practices for healthcare marketers including.
- How to capture people’s attention where they are, when they are looking for your information
- How to tell a long story in a micro-moment and how to grab viewers attention in a short time span
- How to create a mobile-friendly video and why a mobile strategy is critical to your success
- Case studies that demonstrate masterful targeting and creativity from both inside and outside the healthcare industry
12:00 pm - 12:20 pm
Purpose Driven Culture and Marketing
Jacque Patterson, EVP, August Jackson
Culture is a powerful force that can drive employee engagement, external communications, enhanced customer experience and
Jacque will define and describe purpose and share a tool that you can use with your team to articulate your organization’s purpose and create shared alignment.
Next, you’ll learn how to leverage August Jackson’s proprietary culture framework to drive important organizational dialogues related to rallying your team around a purpose and creating impactful external communications and marketing programs.
Lastly, you’ll learn how culture comes to life through stories, symbols and rituals and see examples of interesting and innovative activations that have had measurable impact on culture and bottom line.
12:20 pm - 12:50 pm
PANEL: Purpose-driven Culture and Marketing in Action
Jacque Patterson, EVP, August Jackson
Sarah Gigot, Associate Director, Horizon Pharma
Katya Siddall, Sr. Director, BCBS
Learn how a panel of brand marketers have developed an internal culture aligned with a corporate purpose and how they’ve leveraged culture to drive their branding and marketing efforts.
12:50 pm - 1:40 pm
1:40 pm - 2:00pm
Be Consciously Powerful
Sr. Director Strategic Marketing & Head of Medline Institute, Medline
Learn bite-sized power principles to help you accelerate your career and amplify your joy from Lisa Petrilli, Sr. Director, Strategic Marketing & Head of the Medline Institute for Healthcare Excellence. Lisa is the author of The Introvert’s Guide to Success in Business and Leadership and Co-Author of The Character-Based Leader. She has blogged for Harvard Business Review and has been featured in the New York Times, Wall Street Journal, and Inc. Magazine among others.
2:00 pm - 2:20 pm
Brand Safety: Predict, Prepare and Protect
Emma Monks, VP, Crisp
Alongside the benefits of the internet are a whole host of dangers to brand value and reputation. In this session we will unpack the types of harmful social content your brand faces and how best to counter them. Learn tactics to protect your brand from harms such as disinformation, the cancel culture and the effect of dark social.
2:20 pm - 2:50 pm
10 Human Truths from 3,400 hours of UX Research
Sandy Marsico, Founder and CEO, Sandstorm