Walgreen’s Feel More Like You Service™ service features pharmacists and beauty consultants who are specially trained to help people better manage internal and visible side effects from cancer treatment.

 This impactful service was designed to help men and women going through treatment for any type of cancer to look and feel more like themselves, helping to boost their mood and confidence.

Walgreen team members, Erika Grinius and Rachel Burch will share the insights that lead to the service as well as an inside look at the award-winning marketing campaign, Battle Beautifully™, that supported this valuable service.

Jacque will define and describe purpose and share a tool that you can use with your team to articulate your organization’s purpose and create shared alignment.

Next, you’ll learn how to leverage August Jackson’s proprietary culture framework to drive important organizational dialogues related to rallying your team around a purpose and creating impactful external communications and marketing programs.

Lastly, you’ll learn how culture comes to life through stories, symbols and rituals and see examples of interesting and innovative activations that have had measurable impact on culture and bottom line.

Learn how a Marketing Leader has developed an internal culture aligned with a corporate purpose and how she leveraged culture to drive branding and marketing efforts.