by Hope Bertram | Jul 22, 2014 | Blog, Uncategorized
If you are a blogger interested in working with brands, you should have some sort of blogger bio to provide information about your background, accomplishments and interests. Here’s an example of an effective blogger bio layout and 24 must haves in an amazing... by Hope Bertram | Jul 16, 2014 | Uncategorized
We are currently in the process of creating an Advisory Board and Council Members that will be comprised of a “Who’s Who” of Chicago’s digital marketing professionals. We ask for a time commitment of 8 hours a month. The benefits you’ll receive include: Networking... by Hope Bertram | Jun 9, 2014 | Blog, Uncategorized
They’re out there and they make me cringe — people who have a large number of fake Twitter followers who then claim to have influence because of their number of Twitter followers. What makes me cringe even more are brand marketers who fall for these... by Hope Bertram | Jun 5, 2014 | Blog, Uncategorized
UPDATE: TechWeek has canceled their Black Tie Rave and has announced steps it will take to make amends. (note: I’m am in agreement with some but not all of the steps they are taking. I look forward to having a more active role in helping elevate both men and... by Hope Bertram | May 28, 2014 | Uncategorized
Whether you are a marketer for a solo shop or a mega brand, everyone is always keeping their eye on the bottom line. If you’re looking for ways to make a big splash for a little cash, you’ll want to make sure to get to Building a Buzz on a Budget.... by Hope Bertram | Apr 3, 2014 | Uncategorized
One of the things I like best about social media is that it allows brands to react very quickly to anything that might come their way. They set-up “war rooms” during major events to capture that perfect moment to jump into a conversation. Oreo’s “Dunk in the Dark”...