by Hope Bertram | Oct 14, 2013 | Measurement Summit Session Description
Jeff Willinger Director of Collaboration, Social Computing and Intranets, Rightpoint Consulting @Jwillie Jeff Willinger, internationally recognized social media leader will share 15 social media secrets in 15 minutes. by Hope Bertram | Oct 9, 2013 | Measurement Summit Session Description
Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo Lauren Ressel, Digital Innovation Analyst, PepsiCo PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use... by Hope Bertram | Oct 9, 2013 | Measurement Summit Session Description
Tim Bay VP, Digital Marketing, Wilton Online influence has evolved into much more than blog traffic, number of Facebook Fans or Twitter Followers. Timothy Bay, Vice President, Digital Marketing shares how Wilton Measures online influencer, finds and reaches out to... by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description
Catherine Merritt Account Director, Olson @CathMerritt Learn how Oscar Mayer, The Belize Tourism Board, and other brands are defining and approaching Right Time Engagement (vs. #RTM). Examples will include how brands act in situations when opportunities occur (whether... by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description
David Rohror Sr. SEO Strategist, Covario Find out how campmor.com listens to social signals such as Tweets, Likes, Pins and +1’s to adjust their content strategy. You’ll learn how you can leverage your own articles or those of your competitors to improve your... by Hope Bertram | Sep 29, 2013 | Measurement Summit Session Description
Barb Rozgonyi Principal, Cory West Media @WiredPRWorks What are the best tools to monitor, track and measure social media and corporate communications? From social media to media relations, you’ll learn popular measurement tools and discuss best practices for...