by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations
Slideshow Presentation: Video: Liquid Plumr’s Clog Culprits game set out to educate female consumers who are family-oriented DIYers about the ins and outs of various types of clogged pipes in a fun, interactive way. What’s usually a pain point, turned into fun and... by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations
Slideshow Presentation: Video: A well timed tweet is a powerful thing, made even stronger by a large, loyal following. Find out how Arby’s Social Media Manager, Josh Martin grew Arby’s social community from 40,000 Facebook fans and 2,500 Twitter followers to a loyal,... by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations
Slideshow Presentation: Video: In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry.... by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations
Slideshow Presentation: Video: Every good marketer knows that content is king. Dana Shank, Associate Director at Kraft will show us how Kraft continues to prove the theory true time after time. She’ll share case studies regarding how Kraft’s top brands reach and sell... by Hope Bertram | May 22, 2014 | 2014 Social Media Masters Summit Presentations
Slideshow Presentation: Video: United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that...