by Hope Bertram | Apr 7, 2015 | Blog
With the news that Lord & Taylor’s successful blogger campaign violated FTC guidelines, there have been several questions in both brand and blogger groups I belong to regarding the when to disclose. I assumed that whenever I received anything from a brand, I... by Hope Bertram | Mar 29, 2015 | Blog
Disclosure: I am part of the #LumiaSwitch project. I received a Lumia 830 Windows Phone for review purposes. For the past 6 weeks, I’ve had the absolute pleasure of being a part of the #LumiaSwitch program. Microsoft provided me with a Lumia 830 phone and weekly... by Hope Bertram | Mar 19, 2015 | Blog
Starbucks’ Race Together campaign has been a hot button in the news this week for good reason. If you haven’t heard about the campaign, Starbucks baristas have the option to hand customers cups on which they’ve written “Race Together” and start a conversation... by Hope Bertram | Mar 19, 2015 | Blog
Getting flack on Twitter? We’ve all been there. If you are being attacked on your personal account and not the brand you work for, here is the best way to handle Twitter trolls: Don’t delete your account! You will get called out for this and it will only make... by Hope Bertram | Feb 26, 2015 | Blog
Just a quick note to let everyone know about an amazing offer from Udemy, an online education company. They are offering nearly all of their courses for only $10! This is an incredible value considering some of the classes cost up to $500. This is a fantastic time...