Category Archives: Uncategorized

Taco Bell Launched their Breakfast Line with a poke at Mc Donald’s. What Happened Next was Amazing

One of the things I like best about social media is that it allows brands to react very quickly to anything that might come their way.  They set-up “war rooms” during major events to capture that perfect moment to jump into a conversation.  Oreo’s “Dunk in the Dark” tweet was re-tweeted almost 16,000 times and…

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How @eprahhl Created Her Winning Digital Megaphone Chicago Auto Show Video

Here are a few tips on how @eprahhl created the winning Instagram video for Digital Megaphone’s Chicago Auto Show Video Challenge

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Social Media & PR Monitoring and Measurement Summit

Friday, November 15th 9:00 am – 4:00 pm Microsoft Innovation Center, Chicago, IL Agenda Session Descriptions You spoke, we listened!  We conducted a survey of our members and 90% of you who replied said you were interested in more information about social media and PR measurement. We are proud to announce our inaugural Social Media…

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Social Media & PR Monitoring and Measuring Summit

Friday, November 15th 9:00 am – 4:00 pm Microsoft Innovation Center, Chicago, IL Agenda Session Descriptions You spoke, we listened!  We conducted a survey of our members and 90% of you who replied said you were interested in more information about social media and PR measurement. We are proud to announce our inaugural Social Media…

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15 Social Media Secrets in 15 Minutes

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Jeff Willinger Director of Collaboration, Social Computing and Intranets, Rightpoint Consulting @Jwillie Jeff Willinger, internationally recognized social media leader will share 15 social media secrets in 15 minutes.

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Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

digital megaphone social media and pr measurement summit speaker pepsico

Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo Lauren Ressel, Digital Innovation Analyst, PepsiCo PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use of customer listening and measurement tools to better respond to general questions, manage escalated complaints and create a relevant content…

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Measuring Influence, Finding the Right Bloggers and Measuring Success

Social Media and PR Measurement and Monitoring Summit Speaker Tim Bay, VP Digital Marketing, Wilton

Tim Bay VP, Digital Marketing, Wilton Online influence has evolved into much more than blog traffic, number of Facebook Fans or Twitter Followers.  Timothy Bay, Vice President, Digital Marketing shares how Wilton Measures online influencer, finds and reaches out to the best bloggers for their campaigns and measures success.

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Right Time Engagement: Turning Relevant Social Media Moments into Meaningful Opportunities

Social Media and PR Measurment Case Study Oscar Mayer

Catherine Merritt Account Director, Olson @CathMerritt Learn how Oscar Mayer, The Belize Tourism Board, and other brands are defining and approaching Right Time Engagement (vs. #RTM). Examples will include how brands act in situations when opportunities occur (whether the brand is listening proactively or something falls unexpectedly into their laps) and bringing them to life in…

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Listening to Social Signals and Shares to Adjust Content Marketing Campaigns

campmor

David Rohror Sr. SEO Strategist, Covario   Find out how campmor.com listens to social signals such as Tweets, Likes, Pins and +1’s to adjust their content strategy. You’ll learn how you can leverage your own articles or those of your competitors to improve your brand’s SEO. From this session you should walk away with the following:…

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Top Low Cost and no Cost Social Media Measurement Tools

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Barb Rozgonyi Principal, Cory West Media @WiredPRWorks What are the best tools to monitor, track and measure social media and corporate communications? From social media to media relations, you’ll learn popular measurement tools and discuss best practices for measuring social media engagement and online public relations. Barb will share her favorite must use no-cost and…

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