The first woman to serve as CMO at MillerCoors since its inception in 2008, Michelle is also the first woman to hold the title at a big U.S. beer marketer since 2013. Prior to joining MillerCoors, she was senior VP and head of Global Brands and Capabilities at Kraft Heinz, where she was charged with building global brand capabilities and marketing. Praised by MillerCoors CEO Gavin Hattersley for her ability to achieve success with “generations-old brands,” Michelle has been involved with campaigns that have pushed boundaries (by consumer packaged goods standards), such as the “Swear like a Mother” campaign for Kraft Macaroni & Cheese in 2017 that took the very un-June-Cleaver-like route of having moms use swear words. She was also involved in the “Wiener Stampede” Super Bowl ad for the Heinz ketchup brand in 2016 that won second place on USA Today’s annual Ad Meter.
Michelle previously held a variety of leadership roles at Unilever, including running the global Dove body care business.