Jamie has led the social media and influencer marketing strategy at Enjoy Life for the past three and a half years. Social media is one of the primary vehicles for generating awareness and connecting with the food allergy community, and she’s been extremely successful at driving consumer engagement while maintaining brand authenticity, promoting transparency and creating a sharing platform for consumers. Under her leadership, Enjoy Life has been accepted into several Facebook beta programs and was selected as one of the first food brands in North America granted Instagram Shopping capabilities. In 2018, she successfully launched social conversion campaigns that grew consumer CRM 110% and increased direct-to-consumer sales nearly 60%.
Jamie understands the ever-changing digital landscape and the importance of leveraging first-party data. While managing our CRM, she has used Enjoy Life’s own consumer insights and analytics to create social media targets and lookalike audiences to identify new consumers in the food allergy community and have 1:1 conversation at scale. She is on the pulse of all things social and digital.