Elena champions digital innovation, data and technology to create a frictionless experience for consumers of PepsiCo’s brands. She’s led efforts to create an easy-to-use product locator across both e-commerce and brick and mortar platforms and was one of the first to create an Alexa recipe skill for the Quaker brand. She also was one of the first to create a chatbot to help consumers get the answers they’re seeking more quickly. Whether she’s holding a role in Consumer Experience, E-commerce or Marketing, Elena builds bridges for the company’s teams and functions, always bringing people together to do more for our PepsiCo’s consumers. Elena was named one of Adweek’s 20 Rising Brand Stars Chicago (Jun 2017).