Andy Crestodina, CMO of Orbit Media is one of our most popular speakers. He’s back at our Digital Innovator Summit on Thursday, June 13th with an information packed session on creating SEO friendly content. The session will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
In advance of his session, we asked him to share answers to a few questions. Check out his answers below and find our more about his session at this year’s summit here.
How does your team define success? What KPIs and tools do you use?
What impresses you the most when you see digital campaigns of other brands?
How do you keep your “finger on the pulse” of this rapidly evolving field?
What advice would you give to your younger self at the start of your career?