Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo
Lauren Ressel, Digital Innovation Analyst, PepsiCo

PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use of customer listening and measurement tools to better respond to general questions, manage escalated complaints and create a relevant content strategy.  Additionally you’ll learn how they work with other departments within the company to create an integrated message across channels.