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Scroll down for takeaways from today’s session!
Social Selling Index
LinkedIn has developed a Social Selling Index Score (SSI Score), which indicates the strength of your profile combined with your ability to connect, interact, and build relationships with people on LinkedIn.
Find your SSI score: https://www.linkedin.com/sales/ssi
Components of a Strong LinkedIn Profile
Vanity URL
Vanity URL
When you first create your LinkedIn profile, the default URL is a random combination of letters and numbers. You’ll want to create a branded URL with your name like this: https://www.linkedin.com/in/hopebertram/
Customize your LinkedIn URL here: https://www.linkedin.com/public-profile/settings
Developing a Strong Headline
Leverage AI
AI can help you create a headline by analyzing your industry’s most effective headlines and generating suggestions that include key terms and phrases.
Simple AI Prompt Example
Generate a concise and impactful 220-character LinkedIn headline that highlights my expertise as a [your job title], emphasizing my ability to [key skill, accomplishment and awards] Include emojis or vertical lines to separate phrases or words.
Leveraging AI: Content Calendar Prompt Example
As the Marketing Director at the Digital Megaphone, my task is to create engaging LinkedIn content with images for the next month. This content is crucial in our mission to achieve a 20% increase in overall webinar registrations over the next 12 months, with a specific focus on corporate teams and individuals.
My audience includes:
- Profession
- Ages
- Pain Points
- How you can help them manage pain points
I would like to balance lighthearted and educational posts and others promoting our free LinkedIn training overviews that offer valuable tips on improving your LinkedIn presence, workshops, and LinkedIn lives featuring a variety of hot topics for marketers. I would like to use an optimal mix of listicles, events, live and pre-produced videos, picture quotes, and general posts.
One post a week should inform, one should inspire action and one should demonstrate thought leadership.
Please ask me 5 questions at a time about my business, audience, products and partnerships until you believe you have enough information.
Then you will provide me with a content calendar formatted in a table. The post text in the first, relevant hashtags in the second and an AI image prompt in the third.
The image prompt should include a simple description of the imagery and three descriptive keywords for the style of the image.
Marketing Recruiters
- Aquent
- Creative Circle
- Digital People
- LaSalle Network
- Lynn Hazan and Associates
- Mack & Associates, Ltd.
- Method Recruiting
- 24 Seven Talent
SmartHire Inc. - Talentfoot Executive Search and Staffing
- Watson Dwyer Inc.
- WunderLand Group
Take Action
