Leslie Marshall, Morningstar: Integrating Social Media into Global Marketing and Communication Efforts

Leslie Marshall
Director – Events, Magazine and Social Media
Morningstar Inc.
@LeslieAMarshall

Creating consistent messaging is an important, yet challenging, element of building a strong brand. Leslie Marshall, Director – Events, Magazine, and Social Media at Morningstar, will share how social media is a central part of the company’s marketing and communication strategies. Leslie will discuss how the strategic objectives for social align with Morningstar’s mission and the benefits of a centralized structure, as well as how her team uses data to analyze results, develop new campaigns, and demonstrate the value of social media.