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Richard Goldsmith: Beyond the Newsfeed

by Hope Bertram | Dec 8, 2014 | Blog, Fall 2014 Social Media Summit

Richard Goldsmith Director, Digital & Social Media Mike’s Hard Lemonade @richqb Twitter parties, pin it to win it and post a comment to win contests – they’ve all been done to death.  Richard Goldsmith, Director, Digital & Social Media at Mike’s Hard Lemonade...

Mana Ionescu: Secrets of Top Social Media Networks

by Hope Bertram | Dec 7, 2014 | Blog, Fall 2014 Social Media Summit

Slideshow Presentation: Video: Get ready to jot down some of the top tricks of social networks that will help you improve your social media efforts. For example, do you know how to to maximize the views of your Facebook posts or download your Twitter archive? These...

Stephen Surman: Why You Should Scrap Your Digital Strategy

by Hope Bertram | Dec 7, 2014 | Blog, Fall 2014 Social Media Summit

  Stephen Surman Head of Global Digital and Social Media Mead Johnson Nutrition @stephensurman Your digital strategy is confusing your agencies and your consumers. If you think about it, it’s probably not a strategy at all. Stephen Surman, Head of Global Digital...

Kenley Bradstreet: 5 Surprisingly Simple Ways You can Create Viral Videos that People will Share

by Hope Bertram | Dec 7, 2014 | Blog, Fall 2014 Social Media Summit

Kenley Bradstreet V.P. Sales BuzzFeed Every marketer would love to create a video that takes off like wildfire and is viewed by millions.  Kenley Bradstreet, V.P. sales from Buzzfeed will provide insight on how to create a video content that’s emotionally resonant and...

Leslie Marshall, Morningstar: Integrating Social Media into Global Marketing and Communication Efforts

by Hope Bertram | Dec 7, 2014 | Blog, Fall 2014 Social Media Summit

Slideshow Presentation: Video:   Leslie Marshall Director – Events, Magazine and Social Media Morningstar Inc. @LeslieAMarshall Creating consistent messaging is an important, yet challenging, element of building a strong brand. Leslie Marshall, Director – Events,...

Andy Crestodina: Advanced SEO and Analytics

by Hope Bertram | Dec 7, 2014 | Blog, Fall 2014 Social Media Summit

Slideshow Presentation: Video:   Andy Crestodina Strategic Director Orbit Marketing @crestodina In this session we’ll move beyond the basics and amp up your results with advanced content marketing. This session covers search engine optimization for experienced...
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