Catherine Merritt
Account Director, Olson
@CathMerritt
Learn how Oscar Mayer, The Belize Tourism Board, and other brands are defining and approaching Right Time Engagement (vs. #RTM). Examples will include how brands act in situations when opportunities occur (whether the brand is listening proactively or something falls unexpectedly into their laps) and bringing them to life in ways that make sense for the brand and its community.
