Building Social Influence on LinkedIn in 2024
Social Selling Index
LinkedIn has developed a Social Selling Index Score (SSI Score), which indicates the strength of your profile combined with your ability to connect, interact, and build relationships with people on LinkedIn.
Find your SSI score: https://www.linkedin.com/sales/ssi
LinkedIn Profile Checklist
The Basics O Profile Picture and Banner O Contact Information O Personalized LinkedIn URL O Stay Visible
| Showcase Your Expertise O About Section O Services O Licenses and Certificates O Skills and Endorsements O Request and Provide Recommendations
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Stand Out O Leverage Custom Buttons/Links O Featured Content O Aim for LinkedIn Top Voice Status
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Vanity URL
When you first create your LinkedIn profile, the default URL is a random combination of letters and numbers. You’ll want to create a branded URL with your name like this: https://www.linkedin.com/in/hopebertram/
Customize your LinkedIn URL here: https://www.linkedin.com/public-profile/settings
LinkedIn Top Voices
LinkedIn Top Voices are influential professionals recognized for their insightful content and community engagement. Here’s how you can join the ranks:
Choose a skill you’d like to be known for at: https://www.linkedin.com/pulse/topics/home
Leverage AI: CoPilot Prompt Example
As the Marketing Director at YMCA Chicago, my task is to create engaging LinkedIn content with images for the next month. This content is crucial in our mission to achieve a 20% increase in overall YMCA Chicago memberships over the next 12 months, with a specific focus on corporate acquisitions and employee activation.
My audience includes:
(insert audience)
I would like to balance lighthearted and educational posts and others promoting our programs, memberships and exciting partnerships. I would like to use an optimal mix of listicles, events, live and pre produced videos, picture quotes, and general posts.
Please ask me 5 questions at a time about my business, audience, products and partnerships until you believe you have enough information.
Then you will provide me with a content calendar formatted in a table. The post text in the first, relevant hashtags in the second and an AI image prompt in the third.
The image prompt should include a simple description of the imagery and three descriptive keywords for the style of the image.
Start to Connect
Send 10 connection invites to people you know.
| Follow 10 people (thought leaders, potential collaborators, etc.) | Start to engage with 5+ people |
1 2 3 4 5 6 7 8 9 10 | 1 2 3 4 5 6 7 8 9 10 | 1 2 3 4 5
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| – Follow: YMCA of Metropolitan Chicago’s LinkedIn Page: https://www.linkedin.com/company/ymca-of-metropolitan-chicago. – Join your our college alumni pages/groups – Start to engage in the groups and pages. | Follow/ join 3-5 related organizations 1 2 3 4 5 |