fbpx

Agenda – Wednesday, November 11th, 2020* 

}

9:00 am – 9:05 am

Welcome

Hope Bertram, Founder, Digital Megaphone

 

Mauris id finibus tortor. Sed urna velit, sagittis ut tristique a, finibus id mauris. Morbi euismod purus eget orci lobortis, consequat tempus nisi iaculis. Sed porta odio vitae nunc molestie euismod. Ut dui erat, faucibus non ipsum quis, aliquet odio.
}

9:05 am - 9:35 am

10 Human Truths from 3,400 hours of User Experience Research

 

Online user experience is the journey a customer takes when discovering new products or reaching back out to trusted favorites

Online user experience is the journey a customer takes when discovering new products or reaching back out to trusted favorites and the moments of satisfaction and pain they experience along the way. User research and usability testing (learning to see through users’ eyes) can be a game-changer not only for customers but also for the brands serving them. From over 3,400 in-depth user interviews and usability studies, Sandstorm has distilled decades’ worth of research into 10 Human Truths from which every brand can learn and apply to their customers’ digital experiences.

}

9:35 am - 10:15 am

Corporate Culture & Marketing Strategy: The Importance of Diversity and Inclusion 

How brands touch people matters. Now, more than ever, companies have the opportunity to take a stand, shape an inclusive culture, and infuse that message into their brand's story.

How brands touch people matters.  Now, more than ever, companies have the opportunity to take a stand, shape an inclusive culture, and infuse that message into their brand’s story.

Marketing is a two-way conversation.  Consumers want to buy products from brands that make them feel seen, heard and understood.  They want their differences to be acknowledged, celebrated, rejoiced. 

In this session, you will learn how brands known for creating inclusive and empowering campaigns are getting it done, and done right. You will learn best practices for how to craft that story that means something, and how to avoid potential landmines.

}

11:10 am - 11:30 am

BREAK

}

10:45 am - 11:30 am

2020 Recap and Look Into the Future of Marketing

2020 was a crazy year of unprecedented events. For the most part, everyone's marketing plans went out the window and we had to re-create plans on the fly, constantly reacting to crisis after crisis.

2020 was a crazy year of unprecedented events.  For the most part, everyone’s marketing plans went out the window and we had to re-create plans on the fly, constantly reacting to crisis after crisis.  

In this session, you’ll learn how top brands navigated the changes, what they learned and how the current world is dictating their plans for 2021.

}

11:30 am - Noon

Marketing with TikTok and Instagram

Learn from brands marketing with TikTok and Instagram.

Learn from brands marketing with TikTok and Instagram.

}

3:10 pm - 3:40 pm

Case Study

}

3:40 pm - 4:30 pm

Details coming soon

Agenda – Thursday, November 12th, 2020*

}

Noon - 12:30 pm

Pepsi Case Study – details coming soon

}

12:30 pm - 1:15 pm

Disruptor Brands

session details coming soon
}

1:15 pm - 1:30 pm

BREAK

}

1:30 pm - 2:15 pm

Tales from the Trenches 

session details coming soon
}

2:15 pm - 3:00 pm

Keynote: 9 Things You Should Remove from Your Website Immediately!

*Session times, topics and speakers subject to change