Brand Marketing Manager

This role is hybrid remote with 40% monthly in-office presence in Mount Prospect, Illinois. (2-3 days in office per week)

The Brand Manager leads the strategic positioning of their specific business category for Bosch Power Tools in North America (US & Canada) from upstream innovation concepting to downstream product launch and market presence. This role drives the regional localization of brand strategy and activities informed by the consumer journey, including product positioning, messaging, claims and go-to-market activities. The role delivers the brand story aligned with the global brand positioning to differentiate the products in market and drive demand and preference for Bosch products. The Brand Manager works closely with central and regional business units, consumer insights, brand and integrated marketing, digital, and sales to deliver fully formed plans across touchpoints.