Latest Past Events

2019 Healthcare Marketing Summit

Tower House 233 S Wacker Dr, Chicago

Digital Marketing is overtaking traditional marketing channels! While traditional channels are an important part of any brand’s marketing mix, it’s crucial to stay on top of top digital trends for both yourself and your brand.

Join us for a powerful and valuable day of learning and connecting this fall in Chicago.

The Summit is a jam packed day of learning and connecting with top digital marketers. The content will fill your brain with new ideas you can use back at the office right away.


Writing for the Web 7 Ways to Write Content That Gets Opened, Read & Shared

ActiveCampaign 1 N. Dearborn, 5th Floor, Chicago

Anybody can put an article on their website. But few people know how to stand out in the inboxes and social streams of your audience. Digital is so crowded, so competitive. A few small changes can mean the difference between tons of traffic and ...crickets.

How is writing for web different? How is digital content consumed?
What type of writing tends to get clicked, opened and read?
How do you find the topics that will connect with an audience?
Which images will drive more clicks?

During this presentation, Andy will teach you how to create content that is easy for visitors to consume and easy for you to promote. Once complete, you’ll have the tools and tactics you need to drive traffic and results.