Writing for the Web 7 Ways to Write Content That Gets Opened, Read & Shared

ActiveCampaign 1 N. Dearborn, 5th Floor, Chicago, IL, United States

Anybody can put an article on their website. But few people know how to stand out in the inboxes and social streams of your audience. Digital is so crowded, so competitive. A few small changes can mean the difference between tons of traffic and ...crickets.

How is writing for web different? How is digital content consumed?
What type of writing tends to get clicked, opened and read?
How do you find the topics that will connect with an audience?
Which images will drive more clicks?

During this presentation, Andy will teach you how to create content that is easy for visitors to consume and easy for you to promote. Once complete, you’ll have the tools and tactics you need to drive traffic and results.