Measurement Summit Session Description

Social media and PR measurement Summit session descriptions

15 Social Media Secrets in 15 Minutes

Jeff Willinger
Director of Collaboration, Social Computing and Intranets, Rightpoint Consulting
@Jwillie

Jeff Willinger, internationally recognized social media leader will share 15 social media secrets in 15 minutes.

By |October 14th, 2013|Measurement Summit Session Description|Comments Off on 15 Social Media Secrets in 15 Minutes

Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo
Lauren Ressel, Digital Innovation Analyst, PepsiCo

PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use of customer listening and measurement tools to better respond to general questions, manage escalated complaints and create a relevant content strategy.  […]

By |October 9th, 2013|Measurement Summit Session Description|Comments Off on Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

Measuring Influence, Finding the Right Bloggers and Measuring Success

Tim Bay
VP, Digital Marketing, Wilton

Online influence has evolved into much more than blog traffic, number of Facebook Fans or Twitter Followers.  Timothy Bay, Vice President, Digital Marketing shares how Wilton Measures online influencer, finds and reaches out to the best bloggers for their campaigns and measures success.

By |October 9th, 2013|Measurement Summit Session Description|Comments Off on Measuring Influence, Finding the Right Bloggers and Measuring Success

Right Time Engagement: Turning Relevant Social Media Moments into Meaningful Opportunities

Catherine Merritt
Account Director, Olson
@CathMerritt

Learn how Oscar Mayer, The Belize Tourism Board, and other brands are defining and approaching Right Time Engagement (vs. #RTM). Examples will include how brands act in situations when opportunities occur (whether the brand is listening proactively or […]

By |September 29th, 2013|Measurement Summit Session Description|Comments Off on Right Time Engagement: Turning Relevant Social Media Moments into Meaningful Opportunities

Listening to Social Signals and Shares to Adjust Content Marketing Campaigns

David Rohror
Sr. SEO Strategist, Covario

 

Find out how campmor.com listens to social signals such as Tweets, Likes, Pins and +1’s to adjust their content strategy. You’ll learn how you can leverage your own articles or those of your competitors to improve your brand’s SEO.

From this […]

By |September 29th, 2013|Measurement Summit Session Description|Comments Off on Listening to Social Signals and Shares to Adjust Content Marketing Campaigns