Tim Bay: Leveraging Videos to Drive Traffic and Brand Awareness

Wilton Brands has shot and thousands of videos on both Youtube and Instagram, generating millions of views! Tim Bay, V.P. Marketing at Wilton Brands and his team have studied and tested in both channels extensively to develop recipes for the perfect long and short form videos.  Tim will share their valuable learnings that you can […]

By |October 25th, 2016|2015 Social Media Masters Summit Presentations, Blog|Comments Off on Tim Bay: Leveraging Videos to Drive Traffic and Brand Awareness

3 Secrets to Keeping a 100-Year-Old Brand Alive

 

 

This is a Pyrex measuring cup:

I’ll bet you have one in your kitchen right now. Chances are your mother and grandmother had one, too. First introduced in 1915, Pyrex is […]

By |October 10th, 2016|Blog|Comments Off on 3 Secrets to Keeping a 100-Year-Old Brand Alive

Content Marketers: 3 Tips to Drive 50 Million Monthly Visitors

As a content marketer you understand the challenge of making content go viral. What is the secret? Emerson Spartz has it down to a science – literally. Emerson Spartz is the CEO of Spartz, Inc., one of the fastest-growing digital media publishers with 50 million unique visitors per month. His company has […]

By |September 20th, 2016|Blog|Comments Off on Content Marketers: 3 Tips to Drive 50 Million Monthly Visitors

Four Awesome Social Media Tools to Help You Manage Twitter and your Social Media Relationships

Looking for social media tools to help you better manager your Twitter campaigns and account.  Here are a few of our favorite tools:

Tweepi

Tweepi is a Twitter management tool that allows you to perform a number of valuable tasks including flushing accounts that don’t follow back, removing accounts that are inactive, […]

By |September 5th, 2016|Blog|Comments Off on Four Awesome Social Media Tools to Help You Manage Twitter and your Social Media Relationships

Why Do Whiteboard Videos Work for Marketing?

“It’s not enough to know your market,” said Brendan Baber of Brella Productions to a crowd of digital marketers at the Social Media Masters Summit that I attended last month. His colleague David Less added, “The key thing to understand is the user experience.”

By |June 1st, 2016|Blog|Comments Off on Why Do Whiteboard Videos Work for Marketing?