digitallucinda

About LuCinda Hohmann

LuCinda Hohmann is a marketing professional with expertise in digital marketing and consulting for business and non-profit sectors. She is a recent graduate of the Integrated Marketing Communications Master’s program with Medill at Northwestern University.

3 Secrets to Keeping a 100-Year-Old Brand Alive

 

 

This is a Pyrex measuring cup:

I’ll bet you have one in your kitchen right now. Chances are your mother and grandmother had one, too. First introduced in 1915, Pyrex is […]

By |October 10th, 2016|Blog|Comments Off on 3 Secrets to Keeping a 100-Year-Old Brand Alive

Content Marketers: 3 Tips to Drive 50 Million Monthly Visitors

As a content marketer you understand the challenge of making content go viral. What is the secret? Emerson Spartz has it down to a science – literally. Emerson Spartz is the CEO of Spartz, Inc., one of the fastest-growing digital media publishers with 50 million unique visitors per month. His company has […]

By |September 20th, 2016|Blog|Comments Off on Content Marketers: 3 Tips to Drive 50 Million Monthly Visitors

Why Do Whiteboard Videos Work for Marketing?

“It’s not enough to know your market,” said Brendan Baber of Brella Productions to a crowd of digital marketers at the Social Media Masters Summit that I attended last month. His colleague David Less added, “The key thing to understand is the user experience.”

By |June 1st, 2016|Blog|Comments Off on Why Do Whiteboard Videos Work for Marketing?