digitalhope69

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So far digitalhope69 has created 25 entries.

Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo
Lauren Ressel, Digital Innovation Analyst, PepsiCo

PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use of customer listening and measurement tools to better respond to general questions, manage escalated complaints and create a relevant content strategy.  […]

By |October 9th, 2013|Measurement Summit Session Description|Comments Off on Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

Measuring Influence, Finding the Right Bloggers and Measuring Success

Tim Bay
VP, Digital Marketing, Wilton

Online influence has evolved into much more than blog traffic, number of Facebook Fans or Twitter Followers.  Timothy Bay, Vice President, Digital Marketing shares how Wilton Measures online influencer, finds and reaches out to the best bloggers for their campaigns and measures success.

By |October 9th, 2013|Measurement Summit Session Description|Comments Off on Measuring Influence, Finding the Right Bloggers and Measuring Success

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 REGISTER TODAY

Tuesday, August 27th
6:00pm – 9:15 PM
DraftFCB
Chicago, IL

Updates

Hint #1
There are several songs featuring the topic you will have to capture on Vine / Instagram Video.

Hint #2
There is a band with the same name as the topic you will be […]

By |July 30th, 2013|Uncategorized|Comments Off on

E-mail Marketing in a Digital Age Workshop

Tuesday, August 13th
e-mail Marketing in a Digital Age Workshop
6:00 pm – 9:00pm
Venture Shot

http://digitalmegaphoneemailmarketing.eventbrite.com/

Join us for a crash course in e-mail marketing essentials from Mana Ionescu, Founder of Lightspan […]

By |July 25th, 2013|Uncategorized|Comments Off on E-mail Marketing in a Digital Age Workshop

Brilliant Bodyform Video Response to Snarky, equally Brilliant Facebook Fan Page Post

British feminine product brand, Bodyform jumped right on it in a very cleaver response to a humorous wall post by Richard Neill claiming that Bodyform advertisements had tricked people into believing periods were a , “… wonderful time of the month that the female gets to enjoy so many things, I felt a […]

By |July 16th, 2013|Uncategorized|Comments Off on Brilliant Bodyform Video Response to Snarky, equally Brilliant Facebook Fan Page Post