digitalhope69

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So far digitalhope69 has created 23 entries.

Tim Bay: Leveraging Videos to Drive Traffic and Brand Awareness

Wilton Brands has shot and thousands of videos on both Youtube and Instagram, generating millions of views! Tim Bay, V.P. Marketing at Wilton Brands and his team have studied and tested in both channels extensively to develop recipes for the perfect long and short form videos.  Tim will share their valuable learnings that you can […]

By |October 25th, 2016|2015 Social Media Masters Summit Presentations, Blog|Comments Off on Tim Bay: Leveraging Videos to Drive Traffic and Brand Awareness

24 Important Tips to Writing an Amazing Blogger Bio

If you are a blogger interested in working with brands, you should have some sort of blogger bio  to provide information about your background, accomplishments and interests.  Here’s an example of an effective blogger bio layout and  24 must haves in an amazing blogger bio.  I would recommend having a few on hand, but most […]

By |July 22nd, 2014|Blog, Uncategorized|Comments Off on 24 Important Tips to Writing an Amazing Blogger Bio

2014 Chicago Auto Show Social Media Preview Day Video Challenge

Join us at the Chicago Auto Show’s Social Media Preview Day for an exclusive sneak peak at the show as well as a fun, interactive video challenge with fabulous prizes!

How it Works  (full terms and conditions)

1.    Teams of up to three people will hit the showroom floor from 9:30 am – 11:30 am […]

By |November 17th, 2013|2014 Chicago Auto Show Social Media Preview Day Video Challenge, Blog|Comments Off on 2014 Chicago Auto Show Social Media Preview Day Video Challenge

Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo
Lauren Ressel, Digital Innovation Analyst, PepsiCo

PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use of customer listening and measurement tools to better respond to general questions, manage escalated complaints and create a relevant content strategy.  […]

By |October 9th, 2013|Measurement Summit Session Description|Comments Off on Listening to Your Customers to Create a Comprehensive Response Plan and Content Strategy

Measuring Influence, Finding the Right Bloggers and Measuring Success

Tim Bay
VP, Digital Marketing, Wilton

Online influence has evolved into much more than blog traffic, number of Facebook Fans or Twitter Followers.  Timothy Bay, Vice President, Digital Marketing shares how Wilton Measures online influencer, finds and reaches out to the best bloggers for their campaigns and measures success.

By |October 9th, 2013|Measurement Summit Session Description|Comments Off on Measuring Influence, Finding the Right Bloggers and Measuring Success