Wilton Brands has shot and thousands of videos on both Youtube and Instagram, generating millions of views! Tim Bay, V.P. Marketing at Wilton Brands and his team have studied and tested in both channels extensively to develop recipes for the perfect long and short form videos. Tim will share their valuable learnings that you can […]
If you are a blogger interested in working with brands, you should have some sort of blogger bio to provide information about your background, accomplishments and interests. Here’s an example of an effective blogger bio layout and 24 must haves in an amazing blogger bio. I would recommend having a few on hand, but most […]
Deborah Miedona, Consumer Relations Manager – Social Media and Technology, PepsiCo
Lauren Ressel, Digital Innovation Analyst, PepsiCo
PepsiCo consumer relations team members Lauren Ressel and Deborah Miedona share how PepsiCo’s consumer relations department makes use of customer listening and measurement tools to better respond to general questions, manage escalated complaints and create a relevant content strategy. […]
VP, Digital Marketing, Wilton
Online influence has evolved into much more than blog traffic, number of Facebook Fans or Twitter Followers. Timothy Bay, Vice President, Digital Marketing shares how Wilton Measures online influencer, finds and reaches out to the best bloggers for their campaigns and measures success.