Hope Bertram

About digitalhope

Emmy Nominated Hope Bertram jumped into the digital marketing scene early on. After obtaining a Masters in Integrated Marketing from Northwestern University, she went on to interactive marketing positions with top companies such as GE, Discover Card and Sears. Once social media came on the scene, she quickly foresaw its marketing potential and became a power user. Now she's a highly sought-after expert, influencer and speaker on social media.

When Should Bloggers Disclose? Here’s a Helpful Guide.

With the news that Lord & Taylor’s successful blogger campaign violated FTC guidelines, there have been several questions in both brand and blogger groups I belong to regarding the when to disclose.

I assumed that whenever I received anything from a brand, I needed to […]

By |April 7th, 2015|Blog|Comments Off on When Should Bloggers Disclose? Here’s a Helpful Guide.

Lumia 830 Windows Phone Product Review

Disclosure: I am part of the #LumiaSwitch project. I received a Lumia 830 Windows Phone for review purposes.  #LumiaSwitch @lumiaus

For the past 6 weeks, I’ve had the absolute pleasure of being a part of the #LumiaSwitch program.  Microsoft provided […]

By |March 29th, 2015|Blog|Comments Off on Lumia 830 Windows Phone Product Review

#RaceTogether Marketing Makeover cc @starbucks @USAToday @coreydu

Starbucks’ Race Together campaign has been a hot button in the news this week for good reason.  If you haven’t heard about the campaign, Starbucks baristas have the option to hand customers cups on which they’ve written “Race Together” and start a conversation about race.

According to fortune.com the campaign was announced in a […]

By |March 19th, 2015|Blog|Comments Off on #RaceTogether Marketing Makeover cc @starbucks @USAToday @coreydu

How to handle a Twitter Troll in 8 easy steps

how to stop a twitter troll in 8 easy steps

Getting flack on Twitter?  We’ve all been there.  If you are being attacked on your personal account and not the brand you work for, here is the best way to handle Twitter trolls:

  1. Don’t delete your account!  You will […]
By |March 19th, 2015|Blog|Comments Off on How to handle a Twitter Troll in 8 easy steps

Amazing offer from @Udemy – classes for $10, ends Friday

$10 udemy classes

Just a quick note to let everyone know about an amazing offer from Udemy, an online education company.  They are offering nearly all of their courses for only $10!  This is an incredible value considering some of the classes cost up […]

By |February 26th, 2015|Blog|Comments Off on Amazing offer from @Udemy – classes for $10, ends Friday