9:00 am – 10:00 am
Registration & Networking

10:00 am – 10:15 am
Welcome

10:15 am – 10:45 am
Measuring Influence, finding the right bloggers and measuring success of blogger campaigns

10:45 am – 11:15 am
Right Time Engagement:  Turning Relevant Social Media Moments into Meaningful Opportunities (Catherine Merritt, Account Director, Olson)

11:15 am – 11:45
break

11:45 am – 12:30 pm
Insider Insights from an Expert Online Marketer (Rebecca Adolf, Senior Designer and Online Marketer, Impact Networking)

12:30 pm – 1:30 pm
Lunch

1:30 pm – 2:15 pm
Leveraging competitive intel to beat out your competition

2 :15 pm – 2:45 pm
Low Cost and no Cost Social Media Measurement Tools (Barb Rozgonyi, Wired PR Works)

2:45 pm – 3:15 pm
Break

3:15 – 4:00 pm
TBA

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