9:00 am – 10:00 am
Registration & Networking
10:00 am – 10:15 am
Welcome
10:15 am – 10:45 am
Measuring Influence, finding the right bloggers and measuring success of blogger campaigns
10:45 am – 11:15 am
Right Time Engagement: Turning Relevant Social Media Moments into Meaningful Opportunities (Catherine Merritt, Account Director, Olson)
11:15 am – 11:45
break
11:45 am – 12:30 pm
Insider Insights from an Expert Online Marketer (Rebecca Adolf, Senior Designer and Online Marketer, Impact Networking)
12:30 pm – 1:30 pm
Lunch
1:30 pm – 2:15 pm
Leveraging competitive intel to beat out your competition
2 :15 pm – 2:45 pm
Low Cost and no Cost Social Media Measurement Tools (Barb Rozgonyi, Wired PR Works)
2:45 pm – 3:15 pm
Break
3:15 – 4:00 pm
TBA